Products from DIOR
DIOR glasses and sunglasses, a synonym for luxury frames
Since the beginning of the era of designer eyewear "modern and flashy" in the 1960s, DIOR has been one of the top international eyewear manufacturers for luxury women's and men's frames. Especially remarkable are the Dior glasses and sunglasses of the 80s.
Christian Dior eyewear models from the 1970s and 1980s are still highly sought-after collector's items today. Dior's oversized "Windshields" glasses are a must for the vintage eyewear soul.
Since the late 1960s, Wilhelm Anger, founder of the Austrian Vienna and the famous brand Carrera Brillen und Carrera Sonnenbrille, took over the company.
It was Wilhlem Anger himselfs who coined the glasses slogan "Dress your face". Austrian-made Christian Dior eyewear was synonymous with luxury. A new, memorable and visible brand name with a catchy logo was needed. Among other things, this resulted in the product name DIOR with the well-known and famous DIOR frames with the characteristic "CD" logo.
Christian Dior eyewear and frames had their own hip-hop fan base in the late 1970s, before they discovered Cazal Eyewear (CAZAL glasses).
In the 1970s, the Dior eyewear range pioneered Viennaline's new Optyl cast frame material, which enabled three-dimensional effects to be achieved.
DIOR glasses and frames became more and more colorful and more like jewelry. Among other things luxury was achieved by using enamel and gemstones of these glasses. This and the typical DIOR design enhanced the luxury of the brand and formed the typical (sun-)glasses character.
Until 1982 twelve new models of glasses were produced per year in six colors and two sizes. One of the eyewear highlights of 1986 was the introduction of a lizard-skin leather finish for those glasses. A real unique selling point!
Dior was a pioneer in transferring the name to a licensed eyewear brand in the 1960s. The Safilo Group acquired the DIOR brand in 1996 and turned the eyewear models into high-fashion accessories.